A HubSpot alternative for service businesses that see clients, not just deals.

HubSpot pricing

What HubSpot costs as you grow

HubSpot's Sales Hub, as listed on its pricing pages in October 2026:

• Starter: shown at $7 and $20 per seat per month (the page shows both figures; check which billing option each applies to).
• Professional: $90 to $100 per seat per month with an annual commitment, plus a required one-time $1,500 onboarding fee.
• Enterprise: $150 per seat per month, plus a required one-time $3,500 onboarding fee.

Marketing Hub and Service Hub are priced separately, so a business that wants sales pipeline, email marketing and a help desk buys more than one hub.

JBMOnboard360's prices are on the pricing page, with no onboarding fee. Professional is $79 per user per month billed annually ($99 monthly) for client records, scheduling, invoicing, forms, team chat and AI meeting summaries. Business is $399 per location per month billed annually ($499 monthly) with unlimited users, and adds the help desk, the WhatsApp concierge and the lead inbox with follow-ups. Enterprise starts at $349 per location for 10 or more locations, billed annually.

The HIPAA question

If you handle protected health information, HubSpot will sign a BAA only on an Enterprise tier, with its "Sensitive Data" feature turned on, according to HubSpot's knowledge base. Free, Starter and Professional are not covered. For a 5-person clinic team, that means Enterprise seats and the $3,500 onboarding fee before you can store intake answers in HubSpot. Our page Is HubSpot HIPAA compliant? 18 CRMs checked covers the detail and compares the other big CRMs.

JBMOnboard360 includes a BAA on every plan, at no extra cost, and hosts US customers on AWS in the United States.

Be fair

Who should stay with HubSpot

HubSpot is the right tool for a lot of businesses, and switching for the sake of it is a mistake. Stay with HubSpot if:

• Inbound marketing is how you grow: content, SEO, email nurture, landing pages and attribution reports.
• You have a sales team working a pipeline of deals rather than a calendar of appointments.
• You don't handle health information, so the BAA question doesn't apply, and the free or Starter tier covers you.
• You rely on HubSpot's app marketplace and integrations.

Who JBMOnboard360 suits better

JBMOnboard360 is built for businesses whose work is serving clients: clinics, med spas, wellness practices, salons, agencies and consultants, and groups with several locations. The day revolves around appointments, intake forms, notes and invoices, and the sales problem is mainly answering enquiries fast and following up. One client record holds appointments, forms, invoices, notes, files and conversation history. The lead inbox shows every open enquiry with an owner and a next step, and a daily digest lists who needs a call. Team chat and AI meeting summaries replace a separate chat and note-taking tool.

WhatsApp needs a word of caution in the US. The concierge answers people who message you first; it can't send marketing to US numbers, because Meta has paused those messages since April 2025, and it doesn't answer phone calls. It is also not a place for health information, since Meta doesn't sign a BAA for WhatsApp. See Is WhatsApp HIPAA compliant?

Some teams keep HubSpot's free CRM or Marketing Hub for newsletters and run client operations in JBMOnboard360. That's a reasonable split, and we'll talk through it in the consultation.