A Boulevard alternative where forms and the BAA aren't add-ons.

Boulevard pricing

How much does Boulevard cost?

Boulevard publishes its plans on its pricing page. As of October 2026:

• Essentials: $143 per month for one location with up to 5 calendars.
• Premier: $234 per location per month, a limited-time new-customer price (normally $293).
• Prestige: $328 per location per month, also a limited-time price (normally $410).
• Enterprise: custom pricing.

Two add-ons matter for med spas and clinics. Forms starts at $65 per location per month, and ePrescribe is $45 per prescriber. Boulevard's BAA 2.0 applies only if you subscribe to its "HIPAA Coverage" add-on, whose price isn't published, and downgrading without that add-on ends the BAA. So a med spa on Premier that needs forms and a BAA pays the plan, plus Forms, plus HIPAA Coverage, plus payment processing.

JBMOnboard360 publishes one price per plan. Professional is $79 per user per month billed annually ($99 monthly) for client records, scheduling, invoicing, forms, team chat and AI meeting summaries. Business is $399 per location per month billed annually ($499 monthly) with unlimited users, and adds the help desk, the WhatsApp concierge and the lead inbox with follow-ups. Enterprise starts at $349 per location for 10 or more locations, billed annually. Forms and the BAA are included in all of them.

Be fair

Who should stay with Boulevard

Boulevard is well liked by premium salons and spas for its booking experience, its front-desk checkout and its client-facing polish. Stay with it, or choose it, if:

• You want booking, checkout, card payments, memberships and packages in one system.
• Your clients rely on text-message confirmations and reminders.
• Your providers prescribe and you want ePrescribe in the same tool.
• You run one or two locations and the add-on costs work for you.

JBMOnboard360 doesn't do payments, memberships, SMS or prescribing in the US. If those are the reason you chose Boulevard, keep it.

Why buyers look for Boulevard competitors

In med spas the question is usually cost creep: the plan price is published, but forms, HIPAA coverage and processing are on top, and the attractive Premier and Prestige rates are promotional. In multi-location groups it is usually visibility. A booking system shows each location's calendar; it doesn't give HQ a queue of what locations need, or track which leads were never called back. And for some businesses, such as IV hydration lounges and wellness clinics, the client relationship runs on consultations, follow-ups and intake more than on retail checkout.

Where JBMOnboard360 fits

JBMOnboard360 is the client and operations layer around your booking and checkout. It gives every client one record with appointments, forms, invoices, notes and conversation history. Website leads and inbound WhatsApp enquiries land in a lead inbox, with follow-up reminders and a daily list of who needs a call. The AI concierge answers WhatsApp messages from your own knowledge base; it is a WhatsApp concierge, not a phone answering service, and it is for general questions such as prices, hours and booking a callback, never for health information. HQ gets a help desk where locations raise cases, requests and changes with SLAs.

Some med spas use Boulevard for checkout and JBMOnboard360 for lead follow-up and intake; others, that invoice rather than ring up retail, use JBMOnboard360 with a separate processor. See med spa software and med spa lead follow-up for how that works day to day.